ABOUT ALEX
Working closely alongside the existing team, I lean on 10 years experience of growing home care businesses to carefully design and implement a strategy and plan tailored to the unique characteristics and strengths of your home care business. My 'sleeves rolled up' approach provides material support where it is required.
If you would like to talk directly with a client about their experience working with me, please get in touch.
Previous Roles and Awards
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Bluebird Care Franchises
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Carewatch Care Services
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MyLife Home Care
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Private market advisor to the Homecare Association
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GOLD bfa HSBC Franchisor of the Year 2017
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WINNER Workingmums Award for Innovation 2017
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Co-founded MyHelpa, AI-driven home care software
SERVICES
Young, emerging and established home care providers are learning from a decade's experience of growing the UK's leading home care brands.
I help to identify and implement specific aspects required to successfully achieve growth objectives, while freeing up time for business owners to focus on other aspects of their business.
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I bring a fresh perspective and clarity to your business by providing valuable insights and guidance on strategic growth decisions, while helping to save money by avoiding costly mistakes.
Private Market
Grow private pay market share or pivot away from local authority contracts to mitigate the risk of reliance on one revenue stream. Identify the optimal pricing strategy and calculate the margin of every visit.
Brand Strategy
Own a unique position in your territory with a distinctive business ahead of your competitors. Build robust communications to underpin growth and protect the reputation of your business.
Growth Strategy
Build a commercial sales and marketing motion to convert leads into new clients and job applicants. Manage customer service with CRM processes and meet market expectations.
PROJECTS

HadiCare
A Strategy for Growth
HadiCare has grown from a passion to support a local community to a successful home care provision with highly engaged employees and a growing client base.
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We created the strategic plan for HadiCare's next phase of growth and evolved the HadiCare brand to focus on the private-pay market.
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Services
Detailed competitor and gap analysis
Identified new territories for expansion
Pricing strategy and contracts for private clients
Stakeholder communication templates
Led comprehensive re-brand project overseeing design, messaging, social and website
Introduced a sales and marketing motion with focussed tracking and performance reporting
Commercial and customer service training to existing and new employees
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The new brand identity has been introduced across website, stationery, printed brochures, digital communications and marketing.
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Throughout the project we provided robust evidence-based support to guide the founder on key decision-making milestones.
We have been working with Alex for around 6 months and I must say it’s been an absolute pleasure working with him. He has taken the lead on our new branding and the marketing. Before I met Alex, expanding was just a thought, but with Alex’s expertise and support I believe that thought will now become a reality as he has changed my entire thinking and given us self-confidence that we can expand as well as enter the private market. Alex has overseen the recruitment of our Marketing Exec as well as designing and implementing the marketing strategy. He did a thorough gap and competitors’ analysis which was very informative and gave us a great base to work from. Alex helped us with finding the designers for our new brand as well us overseeing every step of the way. Aside from his abundance of knowledge and experience, the thing that stood out for me was how incredibly dedicated and hardworking he is and be assured he will leave no stone unturned to help your business to grow, he takes that responsibility personally. Alex’s attention to details is second to none and is always thriving for what’s best for the business. I feel like Alex loves Hadi Care as much I love Hadi Care, he wants us to succeed as much as I want us to succeed which is very rare. Alex’s approach was very personalised to our needs which is very important as everybody is at different stages, so his tailored approach is a very powerful approach which gave me the confidence that we had the right person leading our growth strategy. I want to say thank you to God first and then Alex as I feel you have not only helped Hadi Care but also me as an individual and I wouldn’t hesitate to recommend his services.
Mohammed Afzal Sadique
Founder
Hadi Care Limited